Bothell City Council was scheduled to consider a sign code update ordinance on May 6

Ahead of its May 6, 2025 meeting, Bothell's City Council packet listed an ordinance updating the city's sign code to remove content-based distinctions and comply with recent U.S. Supreme Court rulings 1.

What the records say

The May 6, 2025 City Council agenda packet included an ordinance item, AB # 25-086, titled 'Updates to Chapters 12.22 and 12.64 BMC – Sign Code,' under the 'Ordinances & Resolutions' heading at pages 282–303, with a recommended action to approve the ordinance amending Bothell Municipal Code Chapters 12.22 and 12.64 1. The agenda bill explains the update is a 'Phase 1' legal-compliance fix: it removes content-based distinctions from sign regulations to align with the 2015 Reed v. Town of Gilbert ruling, eliminating the differentiation between commercial and noncommercial signs and between on-premises and off-premises signs 1. The sign code had not been updated since Ordinance 1805 in May 2000 1. A broader 'Phase 2' modernization of the entire sign code is planned for later in 2025 1. The packet does not record the meeting's outcome, so whether the ordinance was approved is not established by the supplied records 1.

  • The item was AB # 25-086, with an attached ordinance, listed under 'Ordinances & Resolutions' at pages 282–303 of the May 6, 2025 City Council agenda packet, with a recommended action to approve the ordinance amending BMC Chapters 12.22 and 12.64 1.
  • The stated purpose is legal compliance with the 2015 Reed v. Town of Gilbert decision: removing content-based distinctions and the split between on-premises and off-premises signs, so sign rules turn on location, size, and display duration rather than message 1.
  • The sign code had not been updated since Ordinance 1805 was adopted in May 2000; this is Phase 1 of a two-phase effort, with Phase 2 comprehensive modernization planned for Q3/Q4 2025 1.
  • After an April 15, 2025 public hearing at which a speaker questioned the two-square-foot limit for on-premises real estate signs in residential zones, the final draft increased that limit to five square feet 1.
  • The Planning Commission approved the draft amendments and a Findings, Conclusions, and Recommendation in March 2025, and City Council discussed the updates on April 1, 2025 before the April 15 public hearing 1.

Why it matters

Sign rules apply citywide, so this update would change what signs Bothell residents, businesses, and property owners may display and how large they can be 1. One concrete change in the final draft: after a public-hearing comment noted the draft limited on-premises real estate signs in residential zones to two square feet — smaller than the five-square-foot industry standard — the amendments before Council increased that on-premises temporary sign area from two to five square feet 1. The update also consolidates sign categories around neutral criteria like location, size, and display duration instead of a sign's message 1.

What changed / what's next

  • The packet proposed an ordinance amending BMC Chapters 12.22 and 12.64 to make sign regulations content-neutral, remove on-/off-premises differentiation, and raise the on-premises temporary sign area in residential zones from two to five square feet; the recommended action was approval 1.
  • The supplied records do not establish whether the Council approved the ordinance on May 6, 2025 1.
  • Phase 2 of the sign code update, planned for Q3/Q4 2025, is expected to address right-of-way sign standards, flags and animated signage, sidewalk clutter and accessibility, and barriers to sign erection 1.
  • The available records do not establish the meeting's outcome.